Charles Sturt University
Charles Sturt University

Dr Felicity Small

Dr Felicity Small

PhD, B, Bus, Hons, Dip Ed (Secondary) BA

Felicity has been working at CSU since 2004. Prior to becoming an academic, Felicity worked for an import/export company trading primarily with Russia. She has also held a variety of teaching roles including positions in countries such as Japan and Britain.

Felicity's research areas are in consumer behaviour, promotions, brands and marketing research. Her PhD topic was Imagination and Consumer Decision-making. Felicity is a member of the Institute for Land Water and Society.

Top of page


Teaching Responsibilities

Undergraduate:
  • MKT110 Marketing and Society
Postgraduate:
  • MKT501- Marketing Management

Top of page


Research Focus

Her research areas are in consumer behaviour, promotions, public relations and local government and student satisfaction. Her other research interests are related to the impact of fashion on the individual as well as society and environmental issues in regional NSW.

Grants and Awards

Received the Dean's Award for Teaching Excellence in 2010.

Top of page


Selected Publications

Book Chapters
  • Small, F., Dowell, D., & Simmons, P. (2013). Teacher Communication Preferred Over Peer Interaction: Student Satisfaction with Different Tools in a Virtual Learning Environment. Frontiers of Distance Learning in Business Education (pp159-177). UK: Cambridge Scholar Publishing. 
Refereed Journal Articles
  •  Small, F. Attree, K. (2015).Undergraduate student responses to feedback: expectations and experiences. Studies in Higher Education, Online release, DOI10.1080/03075079.2015.1007944.
  • Simmons, P. Dowell, D. Small, F. (2013). The influence of fairness on university student satisfaction. International Journal of assessment and Evaluation, Vol., 19 (2) pp 1-16.
  • Simmons, P., & Small, F. (2012). Promotion, monitoring and strategic advice: Professional communication in Australian Local Government.  PRism Online Public Relations Journal, 9(1).
  • Small, F., Dowell, D., & Simmons, P. (2012). Teacher communication preferred over peer interaction: Student satisfaction with different tools in a virtual learning environment. Journal of International Education in Business, 5(2), 114-128.
  • Dr David Dowell and Dr Felicity Small. (2011). What is the impact of online resource materials on student self-learning strategies? Journal of Marketing Educating, 33(2), 140-148.
  • Small, F. (2008). The consumer's imagination, Journal of International Management Studies, 3(2), August, 188-194.
  • Small, F. (2007). Processing information using imaginative interpretation. Reviews of Business Research, VII(3), 199-205.
Refereed Conference Papers
  •  Small, F., Dowell, D and Kleinschafer, J., (2014) What Are the Factors Affecting the Recycled Shopper? Australian Association of Social Marketers Conference, July 17-19th, Melbourne, Australia.
  • Attree, K. & Small, F. (2013) Co-Creation & Just in Time Orientation: Engaging Students across the multi-campus and distance education environment, First Year in Higher Education Conference, July, 7-10th, Wellington, NZ.
  • Dowell, D., & Small, F. (2012). Grouping complainers: An investigation of Complaint Behaviours Using Segmentation Analysis of Service Dimensions. Australian and New Zealand Marketing Academy (ANZMAC)Conference. Adelaide. 3-5th December. 
  • Simmons, P., & Small, F. (2012). Public Relations Practices in Australian Local Government. World Public Relations Forum Research Colloquium, Melbourne, Victoria, November 18-20.
  • Small, Dr Felicity and Dowell, Dr David. (2011). Personality and self-regulated learning habits: Which is Jekyll and which is Hyde? Presented at ANZMAC: Marketing in the age of consumerism: Jekyll or Hyde? Conference Proceedings. Perth. November 28-30.
  • Small, F. (2010). Consumer attitude confusion and purchase intentions. Proceedings from ANZMAC. Christchurch New Zealand.
  • Small, F. (2009). Social interactions affecting purchase intentions. Proceedings from ANZMAC. Melbourne Australia.
  • Small, F. (2008). Impressions management and judgement using clothing styles. Proceedings from ANZMAC. Sydney Australia.
  • Small, F. (2006). The Influence of imagination and social interaction on consumer decision-making. 3rd International Conference on Contemporary Business. Leura, Blue Mountains, NSW, Australia. 21-22 September.
  • Small, F. (2004). Imagination, self-image and consumer behaviour. Marketing Accountabilities and Responsibilities Proceedings from ANZMAC Conference. Wellington, New Zealand.

Top of page