Charles Sturt University
Charles Sturt University

Professor Steven D'Alessandro

Professor Steven D'Alessandro

PhD (UWA), M.Comm (Curtin), Bachelor of Commerce, Hons, (UWA)

Steve has published 106 refereed papers in leading international journals (including The European Journal of Marketing, Journal of Business Research, International Marketing Review, Psychology and Marketing, Marketing Letters, Journal of Services Marketing,  Journal of Macromarketing, International Journal of Consumer Studies, Food Quality and Preference, and Applied Economics), books and conferences.

Steve has also worked as a market research consultant for blue-chip companies such as Pacific-Dunlop, ANZ, Challenge Bank, BHP, Telstra and Ford. He has published a number of market leading textbooks on Market Research and Consumer Behaviour as well as an original text on Services Marketing with Oxford University Press. In 2012 he was awarded the ANZMAC Distinguished Marketing Educator of the Year Award, in recognition of his sustained excellence and innovation in marketing education. He is currently co-editor of the Journal of Consumer Behaviour see: http://onlinelibrary.wiley.com/journal/10.1002/%28ISSN%291479-1838/homepage/EditorialBoard.html

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Teaching

DBA712 Developing a Methodology for Business

DBA713 Developing a Literature Review  

MKT510 Consumer Behaviour

MKT230 Market Research

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Research

  • The effect of country of origin information on consumer judgements & choice
  • Body image
  • Use of Credit and compulsive consumption
  • Self service technology
  • Marketing strategy and the environment
  • Diffusion of innovations
  • Marketing of pharmaceuticals
  • Culture and Consumer behaviour
  • Brand Switching
  • Agent Based modelling
  • Consumer behaviour

Research Grants

2017 CRC Cyber Security Grant.  $140 million over 7 years ($50 million Australian Government and $90 million in cash and in kind contributions from Australian Industry). Edith Cowan University, Charles Sturt University, Deakin University, UNSW, University of Adelaide, Queensland University of Technology.  Co-lead on one of the four showcase projects and member of grant bid team.

Current Research Students

  • Jason Howarth (2014) MOOCs as a pathway to university study. PhD
  • George Reece (2015) The design and implementation of SMS health messages in antenatal and postnatal care for a indigenous community. PhD

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Professional Activities

  • Board member of Glenary Industries
  • Co-editor of the Journal of Consumer Behaviour
  • Member of the State Government Education Marketing Committee 2001
  • Consultant on the Comet and Aus Industry Scheme 2002-2003
  • Track Chair of Corporate Social Responsibility ANZMAC 2005
  • Secretary and Committee member of the Australian Market and Social Research Society (WA) 2006
  • Member of the Australian Marketing Institute (AMI)
  • Judge of the NSW Multicultural Marketing Awards
  • Reviewer for the Academy of Macro-marketing Conference 2001, 2006 and 2007
  • Reviewer for Marketing Intelligence and Planning
  • Reviewer for Journal of Academy of Marketing Science
  • Reviewer for Journal of Marketing Theory and Practice
  • Reviewer for The Asia Pacific Journal of Marketing and Logistics
  • Reviewer for The Journal of International Marketing
  • Reviewer for the European Journal of Marketing
  • Member of the Editorial  Advisory Board for Young Consumers
  • Member of the Editorial Board of the Australasian Marketing Journal
  • Reviewer for The Journal of Advertising

Grants and Awards

  • 2012 ANZMAC / Pearson Distinguished Marketing Educator of the Year Award ($1500)
  • 2012 Industry grant of $42 000 on brand revitalisation with the Co-operative bookshop
  • 2012 National finalist for the AMI Marketing Effectiveness Awards: Consumer Insight
  • 2011 Short listed Market Research Text for Best Learning and Teaching Package at Tertiary Level. Australian Publishes Awards
  • 2011 MQ Enterprise grant and industry grant with amaysim ($62 976)
  • 2010 Award for Services to Higher Degree Research, Faculty of Business and Economics, Macquarie University
  • 2010 Macquarie University LEAD grant ($3750)
  • 2010 Macquarie University Development Research Grant ($30 000)
  • 2009 Certificate of appreciation, Australian Market and Social Research Society for Contribution to the Higher Education Committee
  • 2008 Best Paper Marketing Education Track-ANZMAC Sydney, NSW
  • 2008 Nomination for Excellence in Postgraduate supervision, Murdoch University
  • 2007 Nomination and short-listed for Excellence in Postgraduate supervision, Murdoch University
  • 2005 Nomination for Excellence in Postgraduate supervision, Murdoch University
  • 2004 REGS grant. Medicating the unruly child: A genealogy of ADAH ($13,997) Murdoch University
  • 2002 Nomination for Excellence in Postgraduate supervision, Murdoch University
  • 2002 Early Career Grant (2001) " Just a Spoonful of Sugar: Brand Name Effects in the Antidepressant Market" ($5,500) One of two successful applications in BITL, Murdoch University
  • 2001 Research Grant Graduate School of Management, UWA ($8,000)
  • 2001 Research Grant Griffith University ($3,700)
  • 2000- 2001 Nomination for Murdoch University Teaching Award
  • 2000 Certificate of Merit: 25th Anniversary Service Medallions, Murdoch University
  • 2000 School of Commerce Research Grant. "Does Mummy know best? Or does the Television speak with a forked tongue?": A study on the competing influences of the development of nutritional knowledge of children ($1,500)
  • 1999 ARC Small Grant. An evaluation and validation of values, work goals, and managerial practices in Asia business ($7,000)
  • 1999 Division of Business, Information Technology and Law Research (Murdoch) Infrastructure Grant ($50,000)
  • 1997 Faculty of Economics Commence, Law and Education Research (UWA) Research Grant ($3,800)
  • 1991 BHP Writers Prize, 3rd ($200)
  • 1989 Travel Scholarship to the 4th Annual Conference on Management Research at the Australian Graduate School of Management ($2,000)
  • 1989-1991 Recipient of the Higher Education Scholarship Grant ($3,600)
  • 1988 Hartill Research Grant ($3,000)
  • 1986 Citicorp Research Grant ($1,000)
  • 1986 Australian Marketing Institute, Samuel Curtis Johnson Award Prize, best Student Marketing Research Project ($500) State Prize Winner
  • 1986 ANZ Bank Assistance with honours research ($10,000)

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Selected Publications

Books

Zikmund, William, D'Alessandro, Steven (Lead author), Lowe, Ben Winzar, Hume and Babin, Barry (2017) Marketing Research Asia Pacific Edition, 4th  Edition. Cengage Learning, Melbourne, Australia.  ISBN 9780170369824

Ling, Peter, D'Alessandro, Steven and Winzar, Hume(2015) Consumer Behaviour in Action, Oxford University Press, Melbourne Australia, ISBN 978-0-19-552560-1.

Chitty, William, D'Alessandro, Steven and Hughes, Andrew (2012) Services Marketing, Oxford University Press, ISBN 9780195572315 (Joint Lead author).

Zikmund, William, Ward, Steven, Lowe, Ben and Winzar, Hume (2010) Marketing Research Asia Pacific Edition, 2nd Edition, Thomson Learning, Melbourne, Australia, ISBN 9780170183345 (Lead author).

Schiffman, Leon, D'Alessandro, Steven, O'Cass, Aron, Bednall, David, Paladino, Angela and Kanuk, Leslie (2010) Consumer Behaviour, 5th Edition, Pearson Education Australia ISBN 139781442520103 (Joint Lead author).

Zikmund, William, Ward, Steven, Lowe, Ben and Winzar, Hume (2007) Marketing Research Asia Pacific Edition, 1st Edition, Thomson Learning, Melbourne, Australia, ISBN 0170127346 (Lead author).

Lowe, Ben, Winzar Hume and Ward, Steven (2007) Essentials of SPSS for Windows Versions 14 and 15: A Business Approach Thompson Learning, Melbourne, Australia ISBN 9780170134651.

Schiffman, Leon, Ward, Steven, O'Cass, Aron, Bednall, David, Paladino, Angela and Kanuk, Leslie (2007) Consumer Behaviour 4th Edition, Pearson Education Australia ISBN 9780733984174 (Joint Lead author).

Refereed Chapters in Books

D'Alessandro, Steven, and Winzar, Hume (2011) "Chapter 8: Large Data Sets & Surveys" in Handbook of Research Methods on Social Entrepreneurship, 170-217, ISBN: 9781848449657, Seymour, Richard, editor, Edward Elgar, USA.

Ward, Steven and Soutar, Geoff, (2009) "End User Acceptance of Information Technology: A Rasch Analysis", in Computational Advancements in End-User Technologies: Emerging Models and Frameworks, Chapter 13, 225-241 ISBN: 1605666874 Steve Clark (ed) IGI Global publishing, Hershey, USA.

Ward, Steven, McColl-Kennedy, Janet, Rundle-Thiele, Sharyn (2005) "Australia: Changing Consumer Behaviour and Marketing", in A. Pecotich and C. Shultz Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, pp-23-46, M.E Sharpe, USA, ISBN: 076560972X.

Ward, Steven and Clay, Gary (2005) "Japan: A Crisis of Confidence in the World's Second Largest Economy", in A. Pecotich and C. Shultz Handbook of Markets and Economies: East and Southeast Asia, Australia and New Zealand, pp 286-327, M.E Sharpe, USA, ISBN: 076560972X.

Cornish-Ward, Steven, Tsutomu Okahashi, N and Clay Gary (1998) "Japan: High Noon for the Rising Sun", in A. Pecotich and C. Shultz Consumer Behaviour in South East Asia Chapter 8, pp 315-370, McGraw-Hill, Australia, ISBN: 0070480X.

Ward, Steven and Lewandowska, Aleksandra (2000) "It's a small world after all: Country of Origin, Globalisation and Hybridisation effects on the Telecommunications Industry" in G. Ogunmokun and Gabby, R (eds.), Advances in International Marketing and Global Strategy Chapter 9 , pp 136-174, Academic Press International, ISBN: 095872054.

Ward, Steven (1992) "Case Study 5.1 Demand Estimation: Forecasting", in Mellote, Y, and Moore, R, Economics, Prentice Hall, Australia.

Refereed Journal Articles

Islam, Zahidul, D'Alessandro, Steven, Furner, Michael, Johnson, Lester, Gray, David and Carter, Leanne (2016) Brand switching pattern discovery by data mining techniques for the telecommunication industry in Australia.  Australasian Journal of Information Systems, in press.

Touchstone, Ellen, Koslow, Scott, Shamdasan, Prem, and D'Alessandro, Steven (2016) The linguistic servicescape: Speaking their language may not be enough. Journal Business Research. http://dx.doi.org/10.1016/j.jbusres.2016.10.008.

Howarth, Jason, D'Alessandro, Steven, Johnson, Lester and White, Lesley (2016) MOOCs as a pathway into fee paying university study, International Journal of Lifelong Education 35(1): 74-85.

Ceric, Arnela, D'Alessandro, Steven, Soutar, Geoff and Johnson, Lester (2016) Using blueprinting and benchmarking to identify marketing resources that help co-create customer value Journal of Business Research, Available a-head of print, doi:10.1016/j.jbusres.2016.03.073.

Carter, Leanne, Gray, David, D'Alessandro, Steven and Johnson, Lester (2015) The I love to hate them relationship with cell phone service providers: The role of customer inertia, Service Marketing Quarterly, (in press).

D'Alessandro, Steven, Johnson, Lester, Gray, David and Carter, Leanne (2015) The market performance indicator: A macro understanding of service provider switching, Journal of Services Marketing,  29(4): 302–313.

D'Alessandro, Steven, Johnson, Lester, Gray, David and Carter, Leanne (2015) Consumer Satisfaction versus churn in the case of upgrades from 3G to 4G cell networks.  Marketing Letters, 26(4): 489-500.

Stewart-Loane, Susan, Webster, Cynthia and D'Alessandro, Steven (2014) Empowered and knowledgeable health consumers: The impact of online support groups on the doctor-patient relationship, Australasian Marketing Journal, (22)3: 238-245

Carkins, Jakob and D'Alessandro, Steven (2015) Does knowing overcome wanting?  The impact of consumer knowledge and materialism on credit card selection, Young Consumers, 16(1): 50-70. Highly Commended Award.

Ang, Lawrence D'Alessandro, Steven and Winzar, Hume (2014) A visual approach to the mapping of generic skills in marketing. Higher Education Research and Development, 32(4): 181-197.

Stewart-Loane, Susan, Webster, Cynthia and D'Alessandro, Steven (2014) Identifying consumer value co-created through social support within online health communities, Journal  of Macromarketing, 35(3):353-367.

Sun, Gong, D'Alessandro, Steven and  Johnson, Lester (2014) Traditional culture, political ideologies, materialism and luxury consumption in China. International Journal of Consumer Studies, 38(6): 578-585.

D'Alessandro, Steven, Johnson, Lester, Gray, David and Carter, Leanne (2015) Consumer Satisfaction versus churn in the case of upgrades from 3G to 4G cell networks.  Marketing Letters, 26(4): 489-500.

D'Alessandro, Steven and Winzar, Hume (2014) "Guest editors' forward", Special issue on Complexity, Australasian Marketing Journal, 22(1), 2-3. 

D'Alessandro, Steven and Winzar, Hume (2014) "From iPhone 3G to iPhone 4G:  A two-stage complex systems model of the two stage diffusion process" Special issue on Complexity, Australasian Marketing Journal, 22(1), 69-72.

Stewart-Loane, Susan and D'Alessandro, Steven (2013) "Peer to peer value through social capital in an online motor neuron disease community".  Journal of Non Profit and Public Sector Marketing, 25(2): 164-185.

Lowe, Ben, Winzar Hume and Laffy, Des (2013) "Student acceptance of Web 2.0 Technologies in marketing classes: Evidence using Twitter.  Journal of Consumer Behaviour, 12(5): 412-422.

Gong, Sun, D'Alessandro, Steven, Winzar, Hume and Johnson, Lester (2013) "Do we measure what we expect to measure? Culture measuring in consumer research", International Marketing Review, 31(4), 338-362.

D'Alessandro, Steven and Pecotich, Anthony (2013) "Evaluation of wine by expert and novice consumers in the presence of variations in quality, brand and country of origin cues", Food Quality and Preference 28(1): pp 287-303.

Stewart-Loane, Susan and D'Alessandro, Steven (2013) "Communication that Changes Lives: Social Support within an Online Health community for ALS", The Communications Quarterly 61(2) pp 236-251.

D'Alessandro, Steven, Girardi, Tonia and Tiangsoongnern, Leela (2012) Perceived Risk and Trust as Antecedents of Online Purchasing Behaviour in the USA Gemstone Industry, Asia Pacific Marketing Journal and Logistics Vol 24(3) pp 433-460.

D'Alessandro, Steven and Volet, Simone (2012) Balancing work with study: Impact on marketing students' experience of group work, Journal of Marketing Education, 34(1), pp 94-105. (Tier B, marketing, ISI ranked journal impact factor=.82).  Note that the JME has been ranked as the most influential journal in the field of marketing education (Source: Baumgartner and Pieters, 2003 Journal of Marketing, April pp 123-139). 

Bowden, Jana and D'Alessandro, Steven (2011) "Co-creating Value in Higher Education: The Role of Interactive Classroom Response Technologies".  Asian Social Science, 7(11) pp 35-49.

D'Alessandro, Steven and Chitty, William (2011) "Real or Relevant Beauty? Body Shape and Endorser Effects on Brand Attitude and Body Image", Psychology and Marketing, 28(8), August pp 843-878.   

Ward, Steven and Lewandowska, Aleksandra (2008) "Is the Marketing concept Always Necessary?  The Effectiveness of Customer, Competitor and Societal Strategies in Business Environment Types", European Journal of Marketing, Volume 42, Number 1/2, pp 222-237.  

Ward, Steven and Soutar, Geoff (2008) "Looking at Behavioural Innovativeness: A Rasch Analysis", Journal of End User Computing Vol 20(4) pp 1-22. 

Ward, Steven, Pecotich, Anthony, O'Cass, Aron and Julian, Craig (2008) "A Rose by any other name?  The Influence of Brand Name Versus Chemical Differences in the Prescription of Antidepressants: The Role of Expertise",  Journal of Macromarketing Vol 28(3), pp 258-274. 

Ward, Steven and Pecotich, Anthony (2007) "Global Branding, Country of Origin and Expertise: An Experimental Evaluation", International Marketing Review: Special Issue on contemporary thinking, topics and trends in international branding vol 24, no 3, pp 271-296. 

Ward, Steven and Lewandowska, Aleksandra (2007) "It's a Thin World After All: The Influence of Media on Body Image and Its Cross Cultural Implications on International Marketing", Journal of International Marketing and Exporting, Vol 12, No 1, pp 41-59.  ISSN: 13245864.

Ward, Steven, Chitty, William and Chua, Christina (2007) "An Application of the ECSI Model as a predictor of Value, Satisfaction and Loyalty for Backpacker Hostels", Marketing Intelligence and Planning, Vol 25, Issue 6, pp 563-580.

Ward, Steven and Lewandowska, Aleksandra (2006) "The Validation of a Measure of Societal Marketing Orientation", Journal of Public Affairs, Special Issue on Corporate Social Responsibility, Issue 3-4, August-November, pp 241-255.  ISSN: 14723891. 

Ward, Steven, Lewandowska, Aleksandra and Firardi, Antonia (2006) "A Cross National Validation of the Narver and Slater Marketing Orientation Scale", Journal Marketing Theory and Practice, Vol 14, No 2, Spring, pp 155-167.

Ward, Steven and Lewandowska, Aleksandra (2005) "Shelter in the storm: The effectiveness of business strategies in times of turmoil", Marketing Intelligence and Planning, Vol 23(7), pp 670-687.  ISSN: 02634503.

Ward, Steven, Chitty, William and Bridges, Kate (2005) "Do Incentives Matter? An Examination of Online Privacy Concerns and the Willingness to Provide Personal and Financial Information", Journal of Marketing Communications, Vol 11(1), pp 21-41,  ISSN: 13527266. 

Ward, Steven, Soutar, Geoff and Girardi, Antonia (2005) "The Validation of a Use Innovativeness Scale",  European Journal of Innovation Management, Vol 8(4), pp 471-481.  ISSN: 14601060.

Ward, Steven, Chitty, William and Archard, Brendan (2005) "Brand Equity in an Online World", Journal of Internet Business Studies.  ISSN: 18321151. 

Ward, Steven and Marchant, Chris (2003) "At home or abroad: An examination of expatriate and cross-national differences in the use of country or origin information", Journal of Asia Pacific Marketing and Logistics, Vol 2, pp 12-43.

Ward, Steven, Pearson, Cecil and Entrekin, Lanny (2002) "Chinese Cultural Values and the Asian Meltdown"  International Journal of Social Economics, Vol 29, No 3-4, pp 205-217.

Ward, Steven, Winzar, Hume and Entrekin, Lanny (1999) "The fit between Cultural Values and Countries: Is there Evidence of Globalization, Nationalism or Crossvergence?"  Journal of International Management, Vol 16, No 4, pp 465-474.

Ward, Steven, Pecotich, Anthony, Renko, Natasha and Pavicic (1998) "Zemila Podrijetla: Teorijske Onanove Za Buduce Istrazivanje",  Nase Gospodarstvo, Stevilka 1/2 Maribor, pp 29-37.

Cornish-Ward, Steven and Soutar, Geoff (1997) "Consumer Acquisition patterns for Durable Goods and Financial Assets: A Rasch Analysis"  Applied Economics, Vol 29(7), pp 903-911.  ISBN: 00036846. 

Ward, Steven and Nowak, Margaret (1989) "Determinants of Women's Career Aspirations"  Equal Opportunities International, Vol 8, No 6, pp 1-6.

Refereed Conference Papers

Ooi, Yat Ming and D'Alessandro, Steven (2016). A simple model to predict the intention to purchase movies online, Academy of Marketing Conference, Newcastle, United Kingdom.

Duncan, Roderick, Bossomaier, Terry, D'Alessandro, Steven, French, Kathryn and Johnson, Craig (2015) Using the simulation of ecological systems to explain the wheel of retailing IEEE Symposium Series on Computational Intelligence: IEEE Symposium on Artificial Life, Capetown, South Africa (tier A conference in computer science and simulations).

D'Alessandro, Steven and Bassu, Parikshit (2015) Push-pull factors in migration to regional areas: A service marketing perspective and research agenda, Regional Studies Association Conference, Melbourne, Australia.

Duncan, Roderick, Bossomaier, Terry, D'Alessandro, Steven and Murphy, Danny (2015) Clothes maketh the man and the regional mall, The 12th International Multidisciplinary Modelling and Simulation Multi-Conference, Bergeggi, Italy.

Bossomaier, Terry, Duncan, Roderick, D'Alessandro, Steven and Evans, Michelle (2015)  Discovering social networks using a mobile game, The 12th International Multidisciplinary Modelling and Simulation Multi-Conference, Bergeggi, Italy.

Duncan, Roderick, Bossomaier, Terry and D'Alessandro, Steven (2014) The defence of bricks and mortar retailing, 13th International Conference on Modelling and Applied Simulation, Bordeaux, France: 111-116, available online at http://www.msc-les.org/conf/mas2014/

Gray, David, D'Alessandro, Steven, & Carter, Leanne. (2013). The influence of inertia on brand switching behaviour Proceedings of the World Marketing Congress, Melbourne, Australia.

Gellately, Lauren, Carter, Leanne and D'Alessandro, Steven (2013) "Doing the right thing- but for who? A qualitative study of Australian Academics", Proceedings of the Australian New Zealand Marketing Academy Auckland, New Zealand, available online at www.anzmac.org

Stewart-Loane, Webster, Cynthia and D'Alessandro, Steven (2013) "Value in an online health community:  It's more than health information" Proceedings of the Australian New Zealand Marketing Academy, Auckland, New Zealand, available online at www.anzmac.org

D'Alessandro, Steve, Gray, David and Carter, Leanne (2012) "push-pull factors in brand switching", Proceedings of the Australian New Zealand Marketing Educators' Conference, Adelaide, South Australia.  Nominated for best paper in the services marketing track.

Gray, David, D'Alessandro, Steven and Carter, Leanne (2012) "State of the Mobile Nation - A Case of Distrust and Unmet Consumer Expectations", Proceedings of the Australian New Zealand Marketing Educators' Conference, Adelaide, South Australia.

D'Alessandro, Steven and Winzar Hume (2012) "Deciding to adopt but to what? A two-stage Complex Systems model of the diffusion process", Proceedings of the Australian New Zealand Marketing Educators' Conference, Adelaide, South Australia.

Sun, Gong, Chen, Jun., D'Alessandro, Steven, and Winzar, Hume (2011). The two different effects of Chinese traditional culture on luxury consumption: Face and harmony. Asian-Pacific Advances in Consumer Research, volume 9, 389-396

D'Alessandro, Steven and Gong, Sun (2011) "Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Preliminary Study" Proceedings of the Australian New Zealand Marketing Educators' Conference, Perth, Western Australia.

D'Alessandro, Steven and Stewart-Loane, Susan (2011) "Creating value that changes lives: online communities for the disabled or chronically unwell", Proceedings of the Australian New Zealand Marketing Educators' Conference, Perth, Western Australia.

D'Alessandro, Steven (2011) "If we build it will they come? Or is this only if the price is right? adoption and Use of 4G versus 3G Technology.  Results from a Netlogo Simulation".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Perth, Western Australia.

Lowe, Ben, Laffey, Des, D'Alessandro, Steven and Winzar, Hume (2011) "Student acceptance of Twitter in marketing courses: An application of the TAM"  Proceedings of the Academy of Marketing Science Conference, Reims, France.

D'Alessandro, Steven and Winzar, Hume (2010) "Do students know best when it comes to assessment?  A best/worst analysis of assessment choices".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Christchurch, New Zealand.

Sun, Gong, D'Alessandro, Steven and Winzar, Hume (2010) "Traditional Cultural Values, Political Ideologies and Luxury Consumption Desire in China: A Conceptual Model".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Christchurch, New Zealand.

Ward, Steven, Chitty, Bill, Noble, Terry and Tiangsoongnern, Leela (2009) "How locus of control influences students' e-satisfaction with self service technology in higher education"  Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, Australia,  ISBN: 1863081585.  Available online at www.anzmac.org.

Ward, Steven and Chitty, Bill (2009) "How learning style influences students' e-satisfaction with self service technology in higher education"  Proceedings of the Australian New Zealand Marketing Educators' Conference, Melbourne, Australia. ISBN: 1863081585.  Available online at www.anzmac.org.

Ward, Steven and Volet, Simone (2008) "Working while studying: Impact on marketing students' experience of group work".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  Best paper in marketing education track.  ISBN: 1863081445.  Available via CD ROM.

Ward, Steven and Chitty, William (2008) "Real Beauty: But at what cost to marketing?  Body image and source credibility effects of realistic models in Singapore", Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  ISBN: 1863081445.  Available via CD ROM.

Hewison, Kelli, Ward, Steven, Bain, Paul and Ngaire, Donaghue (2008)  "Implicit and Explicit Consumer Animosity: Pitfalls and Possibilities".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  ISBN: 1863081445.  Available via CD ROM.

Ward, Steven and Pecotich, Anthony (2008) "Selling Sickness: A Macro Research Agenda for the Marketing of Pharmaceuticals".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Sydney, Australia.  ISBN: 1863081445.  Available via CD ROM.

Ward, Steven, Volet, Simone (2007) "Learning outcomes and student satisfaction with group projects in marketing", Proceedings of the Australian New Zealand Marketing Educators' Conference, Otago, New Zealand. ISBN: 9781877156299 pp 3229-3234.  Available via CD ROM.

Ward, Steven, Girardi, Antonia and Tiangsoongnern, Leela (2007) "Like a glittering prize: The impact of perceived risk and trust as determinants of online purchasing behaviour in the gemstone industry".  Proceedings of the Australian New Zealand Marketing Educators' Conference, Otago, New Zealand.  ISBN: 9781877156299 pp 3076-3084.  Available via CD ROM.

Ward, Steven, Chitty, Bill and Graham, George (2007) "Finding the tutorial I want: An examination of factors leading to the adoption of online service technology.  Proceedings of the Australian New Zealand Marketing Educators' Conference, Otago, New Zealand.  ISBN: 9781877156299, pp 2580-2585.  Available via CD ROM. 

Ward, Steven, Chitty, Bill and How Siaw Won (2006) "The Influence of Endorsers on Consumer Attitudes and Body Image", Proceedings of the Australian New Zealand Marketing Educators' Conference, Brisbane, Queensland.  ISBN: 1741071593.  Available via CD ROM.

Ward, Steven and Volet, Simone (2006) "Strength through diversity? Learning outcomes and student satisfaction with group projects in marketing", Proceedings of the Australian New Zealand Marketing Educators' Conference, Brisbane, Queensland.  ISBN: 1741071593.  Available via CD ROM.

Ward, Steven and Ho, Patrick (2006) "The Globalization of Shape: Evidence from the East and the West", 2006 Seminar Proceedings: Macromarketing the Future of Marketing? Merrilyn Layton, Roger Layton and Ben Wooliscroft (eds.) June 6-June 8, 2006.  Queenstown, New Zealand, pp 293-328, ISBN: 1877165050.

Ward, Steven and Lewandowska, Aleksandra (2006) "The Development of a Measure of Societal Marketing", 2006 Seminar Proceedings: Macromarketing the Future of Marketing? Merrilyn Layton, Roger Layton and Ben Wooliscroft (eds.) June 6-June 8 2006.  Queenstown, New Zealand, pp 133-138, ISBN: 18771665050.

Ward, Steven and Lewandowska, Aleksandra (2005) "The Marketing Concept Necessary but not Sufficient: The Effectiveness of Strategy in Business Environment Types", Proceedings of the Australian New Zealand Marketing Educators' Conference, Fremantle, Western Australia, pp 133-138, ISBN: 064645546X.

Ward, Steven and Lewandowska, Aleksandra (2005) "The Role of the Environment in Moderating Marketing Strategy", Proceedings of the Australian New Zealand Marketing Educators' Conference, Fremantle, Western Australia, pp 126-132, ISBN: 064645546X.

Ward, Steven, O'Cass, Aron, Pecotich, Anthony and Julian, Craig (2005) "The Effect of Brand Name on the Antidepressant Prescription Habits of Psychiatrists and General Practitioners".  Proceedings of the 9th International Conference on Marketing an Development, Thessaloniki, Greece, ISBN: 9602430168.

Ward, Steven, Chitty, William, Bridges, Kate and Vuori, Timo (2004) "Online Privacy Concerns: An Examination of Consumer Willingness to Provide Personal and Financial Information", Proceedings of the 5th International Web Conference, Perth, Western Australia, ISBN: 0729805700.

Ward, Steven, Girardi, Tonia and Soutar, Geoff (2003) "Assessing Price and Ridgeway's Use Innovateness Scale", Proceedings of the Australian and New Zealand Academy of Management Conference, Fremantle, Australia pp 1-12.

Ward, Steven, Lewandowska, Aleksandra and Chitty, William (2003) "It's a Thin world after all": The globalization of shape: Cross cultural and new media factors which determine body image.  European Academy of Consumer Research, Dublin, Ireland.

Ward, Steven and Pecotich, Anthony (2002) "Just a spoonful of sugar: patent brand name effects on the antidepressant prescription habits of psychiatrists and General Practitioners", 27th Annual Macromarketing Conference, Sydney, Australia pp 61-67.

Ward, Steven (2001) "East meets West: Cross Cultural Factors which determine Body Image", 26th Annual Macromarketing Conference, Williamsburg, USA.  Paper presented at plenary session.

Ward, Steven and Marchant, Chris (2000) "Where ever I lay my hat that's my home: An International and Intercultural Perspective on Subcultural Differences in Product Evaluations" The 5th International Conference on Global Business and Economic Development: Managing Global Business in the Internet Age, Beijing, China, pp 447-465, ISBN: 0966065638.

Ward, Steven, buck, Megan, Hoffman, Brett, Tanjic, Sonja and Whyte, Debbie (2000) "Baby you got me in the shape I'm in: Factors which determine Body Image", Australian New Zealand Marketing Academy Conference, Gold Coast, Australia, pp 1361-1366, ISBN: 0865879939.

Cornish-Ward, Steven and Lewandowska, Aleksandra (1998) "The Impact of Country of Origin and Globalization on a Hybrid product", Australian New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Cornish-Ward, Steven, Winzar, Hume, Entrekin, Lanny and Pearson, Cecil (1998) "Rethinking our interpretation of Bond and Hofstede: Individual differences and the ecological fallacy", Australian New Zealand Marketing Academy Conference, Dunedin, New Zealand.

Cornish-Ward, Steven and Pecotich, Anthony (1996) "The Message or the Messenger: Does Brand Name Account for or Represent Country of Origin Effects?" Asia Pacific Advances in Consumer Research, Association for Consumer Research, Perth, Western Australia, ISBN: 0991552388.

Cornish-Ward, Steven and Pecotich, Anthony (1995) "Tea and Oranges that come all the way from China: Australian View of Products and Services from the Mysterious East", Proceedings of Academy of International Business South East Asia Regional Conference, June 20-23, pp 261-268.

Cornish-Ward, Steven, Pecotich, Anthony, Johansen, Per and Wincott, John (1994) "Where is the Eurovision? A Limited content analytic search for a unique perspective", Proceedings of 23rd European Academy, Maastricht, the Netherlands, May 17-20, pp 729-762.

Ward, Steven and Johnasen, P (1992) "A Tale of Four Journals". Proceedings, Marketing Educators' Conference.

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