Charles Sturt University
Charles Sturt University

Elizabeth Bracken

 Elizabeth Bracken

B. Bus Marketing (1A Honours)

Profile

Liz is the Sub Dean of Workplace Leaning and Accreditation for the Faculty of Business, Justice and Behavioural Science.

Liz has been teaching at CSU since 2006 and has a Bachelor of Business in Marketing, a First Class Honours and a Graduate Certificate in Teaching and Learning in Higher Education. Currently Liz is studying a PhD with a focus on the value of work placements in Business degrees. Prior to teaching Liz held various management roles in industries as diverse as newspapers, manufacturing and education.

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Teaching

Marketing SubjectsManagement Subjects
Postgraduate Subjects 
  • MKT510 Consumer Behaviour
  • MKT570 Integrated Marketing Communication
  • MKT571 Contemporary Management Practice
  • MKT562 Business to Business Marketing
  • MKT561 Services Marketing
Postgraduate Subjects
  • MGT580 Forecasting and Risk Assessment
  • MGT589 Forecasting and Risk Assessment
  • MGT536 Leadership & Entrepreneurship
Undergraduate Subjects
  • MKT335 Marketing of Services
  • MKT310 Marketing Communications
  • MKT389 Strategic Marketing Management
  • MKT350 Product Innovation Management
  • MKT220 Consumer Behaviour
  • MKT110 Marketing and Society
Undergraduate Subjects
  • MGT330 Sales Force Management
  • MGT290 Project Management
  • MGT100 Organisations and Management
  • BUS110 Workplace Learning 1
  • BUS220 Workplace Learning 2
  • BUS370 Workplace Learning 3

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Grants and Awards

  • 2015 VC Award for Teaching Excellence
  • 2015 AIF Project Grant
  • 2007 Best Stream paper ANZAM

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Selected Publications

Refereed Conference Proceedings

Connoley, E. (2007) Relationship building in service encounters: the identification of social exchange components that lead to repeat intention in the Australian public hotel industry. Proceedings of ANZAM, 4-7 December

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