David Gray is an Adjunct Associate Professor at Charles Sturt University and an Honorary Fellow at Macquarie University. He currently teaches Postgraduate Marketing Communications and Customer Behaviour at Charles Sturt University. David’s current research interests are business to business marketing, relationship marketing and branding. Dr Gray’s most recent posting was as a Senior Lecturer in Marketing at Macquarie University for nearly 11 years. David has published over 50 academic papers, many in leading academic marketing journals including the Journal of Brand Management, Marketing Letters, Journal of Advertising Research, Journal of Nonprofit & Public Sector Marketing, Journal of Retailing and Consumer Services, The Journal of Applied Business Research, Services Marketing Quarterly, International Journal of Business and Management, Australasian Marketing Journal, The Marketing Review, and the International Journal of Learning and Change. David has extensive experience in a wide range of educational and management consulting roles including corporate trainer, university lecturer, instructional course design & coach. He has extensive experience in teaching both undergraduate and post-graduate teaching in Marketing and Entrepreneurship. Product knowledge spans professional services, finance, insurance, manufacturing, building materials. Related areas of expertise are: Leadership Training, Marketing Practice, Market Development, Training and Development, Market Research, Sales Forecasting, Labour & Overhead Cost Recovery, Quality Control and TQM, Process Improvement, Tender Writing, Partnering & Strategic Alliances, Business Planning, Team Building, Advertising, Annual Reports and New Product Development. 2016 - 2017 MKT510 Consumer Behaviour – Postgraduate Masters 2017 MKT570 Integrated Marketing Communications - Postgraduate Masters Co-Winner 2014 Macquarie University Research Excellence Award - Excellence in Research – Business, Management and Economics. Best paper award (2013). 2012 Capstone Courses in undergraduate business degrees: better course design, better learning activities, better assessment 2011 Australian mobile phone brand switching study 2011 Capstone Courses in undergraduate business degrees: better course design, better learning activities, better assessment 2008 Overcoming behavioural and internal marketing barriers in service industry marketing strategy implementation Gray, D., D'Alessandro, S., Johnson, L. Carter, L. (2017. Inertia in Services: Causes and consequences for switching. Journal of Services Marketing (in press) (Rank A) Mirzaei, A., Baumann, C., Johnson. L.W. Gray, D. (2016). The Impact of Brand Health on Customer Equity, Journal of Retailing and Consumer Services, 33, 8-16. (Rank A) Mirzaei, A., Siuki, H., Gray, D., Johnson. L.W. (2016). Brand associations in the higher education sector: The difference between shared and owned associations, Journal of Brand Management, advance online publication, 29 April 2016; doi:10.1057/bm.2016.14 (Rank A) Carter, L., Gray, D., D'Alessandro, S., Johnson, L. (2016). The "I love to hate them" relationship with cell phone service providers: The role of customer inertia and anger", Services Marketing Quarterly, 37(4) 225-240 (Rank B) Mirzaei, A., Gray, D., Baumann, C., Johnson. L.W. (2016). Assessing Ad-Spend Patterns To Predict Brand Health A Model for Advertisers to Determine Future Advertising-Budgeting Strategies, Journal of Advertising Research, 56 (2) 169-182; DOI: 10.2501/JAR-2016-014 (Rank A) Islam, M.Z., D'Alessandro, S., Furner, M., Johnson, L., Gray, D. and Carter, L. (2016) "Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia" Australasian Journal of Information Systems, (Vol 20(0),1-17; DOI: http://dx.doi.org/10.3127/ajis.v20i0.1420 (Rank A) Mirzaei, A., Gray, D., Baumann, C., Johnson, L. W., Winzar, H. (2015). A behavioural long-term based measure to monitor the health of a brand, Journal of Brand Management. 22(4), p299-322 (Rank A). Mirzaei, A., Siuki, H., Baumann, C., Gray, D. (2015). A behavioural brand evaluation typology to measure brand performance over time, International Journal of Business and Management, 10(10) p26-34. (Rank C). D'Alessandro, Steven, Johnson, Lester, Gray, David and Carter, Leanne (2014). The market performance indicator: A macro understanding of service provider switching", Journal of Services Marketing 29(4), 302-313. (Rank A) D'Alessandro, Steven, Johnson, Lester, Gray, David and Carter, Leanne (2014) Consumer Satisfaction versus Churn in the case of upgrades from 3G to 4G cell networks. Marketing Letters, Available ahead of print online, DOI: 10.1007/s11002-014-9284-3. (Rank A) Dennis, D. & Gray, D. (2013). An Episode-by-episode examination: what drives television-viewer behavior: digging down into audience satisfaction with television dramas. Journal of Advertising Research, 53 (2), 166-174. [Status: Published] [Refereed] [Quality: A] [Weight: 5] [Mission Code: REP-PUBLICATIONS] (Rank A) Gray, D. (2012). The Influence of complexity and uncertainty on self-directed team learning. International Journal of Learning and Change, 6 (1/2), 79-96. [Status: Published] [Refereed] [Quality: C] [Weight: 2] [Mission Code: REP-PUBLICATIONS] (Rank B) Murray, P., Gray, D., Carter, L., & Miller, K. (2012). Rethinking market orientation through learning practices. International Journal of Organisational Behaviour, 17 (3), 8-32. [Status: Published] [Refereed] [Quality: C] [Weight: 2] (Rank B) Bignoux, S. & Gray, D. (2011). Coercion and long-term supplier relationships. International Journal of Business and Management, 6 (8), 3-24. [Status: Published] [Refereed] [Quality: C] [Weight: 2] (Rank C) Carter, L., Murray, P., & Gray, D. (2011). The Relationship between interpersonal relational competence and employee performance: a developmental model. International Journal of Interdisciplinary Social Sciences, 6 (3), 213-229. [Status: Published] [Refereed] [Weight: 1] (Rank C) Gray, D. (2011). The application of self-directed learning in a marketing strategy capstone course. International Journal of Learning and Change, 5 (3/4), 271-287. [Status: Published] [Refereed] [Quality: C] [Weight: 2] [Mission Code: REP-PUBLICATIONS] (Rank B) Bignoux, S. & Gray, D. (2011). Partnerships, suppliers and coercive influence. Journal of Applied Business Research, 27 (3), 117-138. [Status: Published] [Refereed] [Weight: 1] (Rank C) Gray, D. & Bean, B. (2011). Can social marketing segmentation initiatives be used to increase household electricity conservation? Journal of Nonprofit Public Sector Marketing, 23 (3), 269-305. [Status: Published] [Refereed] [Quality: B] [Weight: 3] [Mission Code: REP-PUBLICATIONS] (Rank B) Mirzaei, A., Gray, D., & Baumann, C. (2012). Developing a new model for tracking brand equity as a measure of marketing effectiveness. The Marketing Review, 11 (4), 323-336. [Status: Published] [Refereed] [Quality: C] [Weight: 2] [Mission Code: REP-PUBLICATIONS] (Rank C) Carter, L. & Gray, D. (2007). Relational competence, internal market orientation and employee performance. the Marketing Review, 7 (4), 385-400. [Status: Published] [Refereed] [Quality: C] [Weight: 2] (Rank C) Wilkinson, I. & Gray, D. (2007). The Production and Consumption of Marketing Theory. Australasian Marketing Journal, 15 (1), 39-52. [Status: Published] [Refereed] [Quality: B] [Weight: 3] (Rank B)
Dr David Gray
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