Dr Jodie Kleinschafer

B Business Marketing, B Bus Honours (1), PhD

Lecturer in Marketing
Building 1411 Room 443


Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues.  She is a researcher in the Faculty of Business, Justice and Behavioural Studies and is member of the Institute of Land, Water and Society (ILWS).  She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts.  Her areas of research interest include household energy efficiency decisions and the National Disability Insurance Scheme (NDIS) and the unique considerations of consumer behaviour in a regional context.

Teaching Responsibilities

  • MKT220 Consumer Behaviour
  • MKT230 Market Research
  • MKT240 Market Analysis

Administrative Responsibilities

  • Subject Convenor MKT220 Consumer Behaviour

Research Focus

  • Consumer Behaviour
  • Household Decision-making
  • Energy Efficiency
  • Identification
  • Not for Profit Marketing

Research Students

  • Sam Reid Honours: Online Marketing
  • Nicole Hodge Honours

Professional Activities

  • Member of ILWS: Institute of Land Water and Society
  • Reviewer for ANZAM Conference and ICCB
  • Reviewer for The International Journal of Consumer Studies
  • Reviewer for The Australasian Marketing Journal

Grants and Awards

  • Institute for Land Water and Society: 2010 Award for Research Excellence (Early Career)

Selected Publications

Refereed Journal Articles:
  • Kleinschafer, J. & Morrison, M (2013) Household norms and their role in reducing household electricity consumption, International Journal of Consumer Studies 38 (1), 75-81, 2014.
  • Morrison, M, Kleinschafer, J. & Hicks, J (2013) Improving consumers' responsiveness to electricity demand management initiatives in regional New South Wales: The potential use of behavioural-based constructs for identifying market segments, Australasian Journal of Regional Studies, 19 (2), 1-34. 13 (B).
  • Dowell, D, Kleinschafer, J and Morrison, M (2011). Doing more with less: Understanding the contributions of regional art gallery members, Arts Marketing: An International Journal, 1 (1), 39-55..
  • Kripokavic, B.; O'Neill, G.; Dowell, D., and Kleinschafer, J. (2009). Research Note. New Zealand Journal of Management, 34(2).
Refereed Conference Papers:
  • Hodge, N., McMullen, C., & Kleinschafer J (2014) Enacting brand orientation in an SME context: The role of deliberateness ANZMAC Conference.
  • Small, F., Dowell, D & Kleinschafer, J (2014) What are the factors affecting the recycled shopper?  International Social Marketing (ISM) Conference. Monash University, Peninsula Campus (Frankston).
Refereed Conference Proceedings:
  • Dowell, D., Small, F. & Kleinschafer J. (2012) Persuading consumers to purchase the recycled "cup" of knowledge, Poster Proceedings ANZMAC,  Dec 1-3 Adelaide, Australia
  • Kleinschafer, J., Dowell, D. and Morrison, M. (2010). Doing more with less: Understanding the contributions of regional art gallery members. Conference Proceedings, Australia and New Zealand Marketing Conference (ANZMAC). (runner up Best Paper).
  • Kleinschafer, J., Morrison, M. and Duncan, R. (2008). The role of household norms in decision making. Conference Proceedings, Australia and New Zealand Marketing Conference (ANZMAC). (Nominated for best paper).
Working Papers:
  • Krivokapic-Skoko, B., Ivers, J. and O'Neill, G. (2006). 'Psychological Contracts: Conceptual and Empirical Considerations'. Faculty of Commerce Working Paper Series, Charles Sturt University, No. 01/06

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