Mark Morrison
Professorial Staff
Professor Mark Morrison
PhD (UNSW), BEc (Macquarie)
Professor of Economics
Bathurst
Building 1411 Room 325
Mark is Associate Dean, Research in the Faculty of Business, Justice and Behavioural Sciences. In recent years his research has been funded by the Australian Research Council (Discovery and Linkage Grants), Indigenous Business Australia, NSW Environmental Trust, Land and Water Australia, Country Energy, Trade & Investment NSW and CareWest.
Mark's research interests include non-market valuation, technology adoption, market-based instruments, Indigenous entrepreneurship, climate change communications and human resource management. He has conducted consultancies for the Murray-Darling Basin Authority, CSIRO, NSW Department of Environment and Conservation, Marsden Jacob, the Allen Consulting Group, the Phonographic Performance Company of Australia, Fitness Australia, Museums & Galleries NSW, the Australian Communications Authority, and the Australian Bureau of Agricultural and Resource Economics.
Administrative Requirements
- Associate Dean, Research in the Faculty of Business, Justice and Behavioural Sciences.
Research
Research focus
- Non-market valuation
- Choice modelling
- Indigenous entrepreneurship
- Technology adoption
- Market-based instruments
- Market segmentation
- Human Resource Management in a health context
- Climate change and environmental communication
- Encouraging landholder participation in natural resource management programs
Grants
- 2013-2015 Roderick Duncan, Mark Morrison, David Godden, Philip Birtles. Valuing Improved River Health in the Georges and Cooks Catchments. Sydney CMA $90,000.
- 2013-2014 Mark Morrison, Debra Da Silva, Oliver Burmeister and Zahid Islam. Reducing Functional Decline through Workforce Redesign. CareWest $25,000.
- 2013 Mark Morrison. Evaluation of the Lachlan Soil Carbon Initiative. Trade and Investment NSW $40,000.
- 2012-2014 Sonya Pearce, Jock Collins, Mark Morrison, Dennis Foley. Indigenous women and entrepreneurship in NSW Australian Research Council (ARC) Indigenous Discovery Grant. $104,000.
- 2011-2013 (with Dennis Foley, Jock Collins, Branka Krivokapic-Skoko and PK Basu). Determining the factors influencing the success of private and community-owned Indigenous businesses across remote, regional and urban Australia. Australian Research Council (ARC) Linkage Grant ($254,682) and Indigenous Business Australia ($200,000).
- 2009-2010 Benchmarking values and attitudes to conservation in the Southern Highlands Link of the Great Eastern Ranges Initiative. Environmental Trust Grant, NSW Department of Environment and Climate Change ($110,000) and Hawkesbury-Nepean CMA ($26,000).
- 2006-2008 Understanding Landholder Constraints to the Uptake of Marketing Based Instruments. Land and Water Australia, Central West CMA, Northern Rivers CMA, Queensland Government ($190,400).
- 2005-2009 Household Demand Management of Electricity. Country Energy. ($105,000).
- 2004 Testing Alternative Contingent Valuation Formats Using Experimental Economics. US Forest Service ($25,000).
- 2004-2008 (with Harmen Opperwal, David Waller and Paul Wang). Consumer Decision States. Australian Research Council (ARC) Discovery Grant, ($155,000).
- 2002 (with Laura Taylor and Kevin Boyle). The Impact of Provision Rules on Conjoint Analysis Applications for Environmental Valuation. US Environmental Protection Agency/NSF Star Grant (US$120,000).
- 2001 (with Arthur Sweeney). Community Lifestyles and Internet Usage. Funded by Charles Sturt University Competitive Small Grant ($6000).
- 2000 (with Jeff Bennett). Valuing the Environmental Attributes of River Health Using Choice Modelling, funded by NSW Environment Protection Authority and Land and Water Resources Research and Development Corporation ($120,000).
- 1999 (with Russell Blamey and Thilak Mallwaraachchi). Valuing the Impacts of Sugar Cane Production on the Natural Environment. For the CRC for Sustainable Sugar Production.
- 1999 Macquarie Marshes Choice Modelling Survey. Funded by Charles Sturt University, Macquarie Marshes Catchment Committee, Macquarie Valley Environmental Landholders Association, Macquarie River Food and Fibre, NSW National Parks and Wildlife Service ($14,000).
- 1996-1998 Choice Modelling and Tests of Benefit Transfer (with Jeff Bennett). Funded by NSW National Parks and Wildlife Service, NSW Environment Protection Authority, Environment Australia and Land and Water Resources Research and Development Corporation ($109,000).