Professor Marc K Peter

Professorial Staff

Professor Marc K Peter

DBA, EMBA, MMktg, DipF, EBE FH

Adjunct Professor

Marc K. Peter is an Adjunct Professor at the School of Business at Charles Sturt University in Australia. Following a career at eBay, E-TRADE and LexisNexis in Europe and Asia-Pacific, his research and teaching focus is digital strategy, digital transformation, digital marketing, and cybersecurity.

Marc is a member of the Australian-Swiss research group "Digitalisation and Internationalisation" and a Professor of Digital Business at the FHNW School of Business in Switzerland. He studied E-Business Engineering at BFH, Corporate Finance at UC Berkeley, obtained his Master of Marketing from the University of Basel, Executive MBA from BFH / Babson College / PKU and Doctorate from CSU. He is a Fellow of the British Computer Society and Chartered Institute of Marketing.

Teaching

At Charles Sturt University, Prof Marc K Peter teaches in the following subjects:

  • Executive Education (bespoke programmes)
  • MGT320 – Managing Change
  • MGT510 – Strategic Management

Research Interests

Marc's research interests are, but not limited to;

  • corporate foresight
  • digital strategy
  • digital transformation
  • cybersecurity
  • digital marketing, and new work

Marc's activities and research projects are available at https://www.marcpeter.com