Professorial Staff

Dr Tahmid Nayeem

PhD (Marketing), MBA (MIS), BBus (Marketing Hons)

Tahmid has a PhD in the area of Consumer Psychology. He has an Honours degree in Marketing and an MBA from the UK. Prior to joining Charles Sturt University, Tahmid gained more than 10 years' teaching experience in the UK, Australia and Singapore. He has experience in various teaching modes such as face to face (internal), distance education, blended learning and flipped classroom environment. Tahmid's area of specialisation is Consumer Research. In his previous position, Tahmid worked as a full-time academic at Swinburne University of Technology and taught in a range of postgraduate and undergraduate marketing subjects. He was awarded an Outstanding Teaching Performance Award from London Guildhall University.

Tahmid's industry experience includes working at British Petroleum (BP) as a Market Research Analyst, where he designed and conducted several research projects, and as a marketing executive in the UK media industry. Tahmid's research has been published in several academic journals such as Journal of Retailing and Consumer Services (JRCS), Marketing Intelligence and Planning (MIP), Journal of Environmental Management (JEM), Australasian Marketing Journal (AMJ), Journal of Fashion Marketing (JFM), The International Review of Retail, and Distribution and Consumer Research (IRRDCR), among others.

Teaching

MKT110 Marketing & Society
MKT501 Marketing Management

Research

Cross-cultural consumer behaviour studies
Social marketing
Marketing Strategy
Knowledge management
Innovative teaching pedagogy

Research Project Supervision

Consumer Behaviour Studies
Cross-Cultural Marketing

Grants

Screens for Streams: Analysis of the awareness and attitudes towards fish screening in New South Wales. Tahmid Nayeem, Nicholas Pawsey and Lee Baumgartner. Funding: $524,130, NSW Department of Primary Industries, DPI, (2019-2023)
Consumer Demand, the value chain, and communication strategies for promoting soil stewardship. Mark Morrison, Anthony Saliba, Eddie Oczkowski, Tahmid Nayeem, Felicity Small, Darla MacDonald, Dugal Tinch, Grimmer, EL. Funding: $458,786, CRC for High Performance Soils Ltd. (2019-2021)
Activating markets to create incentives for improved soil management. Mark Morrison, Anthony Saliba, Eddie Oczkowski, Tahmid Nayeem, Nick Pawsey, Felicity Small, Darla MacDonald, Dugal Tinch, Grimmer, EL. Funding: $49,254, CRC for High Performance Soils Ltd. (2018)
Wabisabie: Creative design and building social networks. Tahmid Nayeem and Felicity Small. Funding: $15,000, CenWest Innovate Business Voucher. (2018-2019)
Equally Well: digital and social marketing implementation plan. Russell Roberts, Oliver Burmeister, Michael Mehmet, Tahmid Nayeem, Chris Maylea, Sarah Hyde, Lee Cobb. Funding: $154,160, National Mental Health Commission (2017-2019)
AFL: Building community through sport. Felicity Small, Mark Frost, Tahmid Nayeem, Heather Salmon. Funding: $5,000, AFL, New South Wales (2019-2020)
Contact Building Grant. Nicholas Pawsey and Tahmid Nayeem. Funding: $12,000, Institute for Land, Water and Society (2018)
Compact Grant. Funding: $5,000. Faculty of Business Justice and Behavioural Sciences, CSU (2017)
Scholarship / Innovative Teaching Grant. "Flipping the classroom: a new pedagogy!" $5,500.00 (2015)
Teaching and Learning Research Grant "Investigating Australian Private Higher Education Sector: An Academic Standard Strategy" $5000.00 (2014)
Competitive Internal Research Grant "Proper use of Moodle contributes to better student engagement" $5000.00 (2014)

Professional Activities

Served as a reviewer and Track Chair for ANZMAC Conferences
Served as a reviewer for Asia Pacific Journal of Marketing and Logistics (APJML)
Served as a reviewer for the Journal of Consumer Marketing (JCM)