Felicity has been working at Charles Sturt University since 2004. Prior to becoming an academic, Felicity worked for a Global Trading company, selling Australian Products (i.e. Meat/Pasta/Cotton) into Russia and Asia. She has also held a variety of teaching roles including positions in Japan and United Kingdom. Currently, Felicity teaches in the areas of Marketing Fundamentals, Digital and Social Media Marketing and Societal and Environmental Marketing.

Felicity's research areas are in consumer behaviour, marketing communications, brands and marketing research. Her PhD topic was Imagination, Social Interactions and Consumer Decision-making. Her most current research projects are all industry based and include:

• An investigation into the implementation of the National Disability Insurance Scheme in regional NSW;
• Energy efficiency adoption practices in Co-ops and NFPs;
• The role of sport in regional communities;
• Online death notification systems and the role of social networks;
• Activating consumers’ responses to soil stewardship through communication; strategies; and
• Global sustainable tourism schemes in Developing Nations.

Felicity is also a member of the Board of Directors for Glenray Industries (Not-for-Profit).