Jodie Kleinschafer

Senior Lecturers

Dr Jodie Kleinschafer

PhD, B Bus Honours (1), B Business Marketing

Senior Lecturer in Marketing
Bathurst
Building 1411 Room 443

Jodie is a consumer behaviour researcher with an interest in the role of consumer behaviour insights in addressing social issues.  She is a researcher in the Faculty of Business, Justice and Behavioural Studies and is member of the Institute of Land, Water and Society (ILWS).  She is particularly interested in how decisions are made and how people learn to be consumers in different social contexts.  Her areas of research interest include household energy efficiency decisions and the National Disability Insurance Scheme (NDIS) and the unique considerations of consumer behaviour in a regional context.

Teaching Responsibilities

  • MKT220 Consumer Behaviour
  • MKT230 Market Research
  • MKT240 Market Analysis

Administrative Responsibilities

  • Subject Convenor MKT220 Consumer Behaviour

Research Focus

  • Consumer Behaviour
  • Household Decision-making
  • Energy Efficiency
  • Identification
  • Not for Profit Marketing

Research Students

  • Sam Reid Honours: Online Marketing
  • Nicole Hodge Honours

Professional Activities

  • Member of ILWS: Institute of Land Water and Society
  • Reviewer for ANZAM Conference and ICCB
  • Reviewer for The International Journal of Consumer Studies
  • Reviewer for The Australasian Marketing Journal

Grants and Awards

  • Institute for Land Water and Society: 2010 Award for Research Excellence (Early Career) $3,000