Senior Lecturers

Dr Tahmid Nayeem

PhD (Marketing), MBA (MIS), BBus (Marketing Hons)

Senior Lecturer in Marketing
Albury / Wodonga
Building 764 Room 218

Profile

Tahmid has a PhD in the area of Consumer Psychology. He has an Honours degree in Marketing and an MBA from the UK. Prior to joining Charles Sturt University, Tahmid gained more than 10 years' teaching experience in the UK, Australia and Singapore. He has experience in various teaching modes such as face to face (internal), distance education, blended learning and flipped classroom environment. Tahmid's area of specialisation is Consumer Research. In his previous position, Tahmid worked as a full-time academic at Swinburne University of Technology and taught in a range of postgraduate and undergraduate marketing subjects. He was awarded an Outstanding Teaching Performance Award from London Guildhall University.

Tahmid's industry experience includes working at British Petroleum (BP) as a Market Research Analyst, where he designed and conducted several research projects, and as a marketing executive in the UK media industry. Tahmid's research has been published in several academic journals such as Journal of Retailing and Consumer Services (JRCS), Marketing Intelligence and Planning (MIP), Journal of Environmental Management (JEM), Australasian Marketing Journal (AMJ), Journal of Fashion Marketing (JFM), The International Review of Retail, and Distribution and Consumer Research (IRRDCR), among others.

Teaching

  • MKT110 Marketing & Society
  • MKT501 Marketing Management

Research

  • Cross-cultural consumer behaviour studies
  • Social marketing
  • Marketing Strategy
  • Knowledge management
  • Innovative teaching pedagogy

Research Project Supervision

  • Consumer Behaviour Studies
  • Cross-Cultural Marketing

Grants

  • Screens for Streams: Analysis of the awareness and attitudes towards fish screening in New South Wales.  Tahmid Nayeem, Nicholas Pawsey and Lee Baumgartner. Funding: $524,130, NSW Department of Primary Industries, DPI, (2019-2023)
  • Consumer Demand, the value chain, and communication strategies for promoting soil stewardship. Mark Morrison, Anthony Saliba, Eddie Oczkowski, Tahmid Nayeem, Felicity Small, Darla MacDonald, Dugal Tinch, Grimmer, EL. Funding: $458,786, CRC for High Performance Soils Ltd. (2019-2021)
  • Activating markets to create incentives for improved soil management. Mark Morrison, Anthony Saliba, Eddie Oczkowski, Tahmid Nayeem, Nick Pawsey, Felicity Small, Darla MacDonald, Dugal Tinch, Grimmer, EL. Funding: $49,254, CRC for High Performance Soils Ltd. (2018)
  • Wabisabie: Creative design and building social networks. Tahmid Nayeem and Felicity Small. Funding: $15,000, CenWest Innovate Business Voucher. (2018-2019)
  • Equally Well: digital and social marketing implementation plan. Russell Roberts, Oliver Burmeister, Michael Mehmet, Tahmid Nayeem, Chris Maylea, Sarah Hyde, Lee Cobb. Funding: $154,160, National Mental Health Commission (2017-2019)
  • AFL: Building community through sport. Felicity Small, Mark Frost, Tahmid Nayeem, Heather Salmon. Funding: $5,000, AFL, New South Wales (2019-2020)
  • Contact Building Grant. Nicholas Pawsey and Tahmid Nayeem. Funding: $12,000, Institute for Land, Water and Society (2018)
  • Compact Grant. Funding: $5,000. Faculty of Business Justice and Behavioural Sciences, CSU (2017)
  • Scholarship / Innovative Teaching Grant. "Flipping the classroom: a new pedagogy!"  $5,500.00 (2015)
  • Teaching and Learning Research Grant "Investigating Australian Private Higher Education Sector: An Academic Standard Strategy" $5000.00 (2014)
  • Competitive Internal Research Grant "Proper use of Moodle contributes to better student engagement" $5000.00 (2014)
  • Professional Activities

  • Served as a reviewer and Track Chair for ANZMAC Conferences
  • Served as a reviewer for Asia Pacific Journal of Marketing and Logistics (APJML)
  • Served as a reviewer for the Journal of Consumer Marketing (JCM)

Selected Publications

Academic Journal Articles

Roberts, R., Mehmet, M., and Nayeem, T. (in press) Using digital and social media for health promotion: A social marketing approach for addressing comorbid physical and mental health, Australian Journal of Rural Health.

Nayeem, T., Murshed, F., and Dwivedi, A. (2019) Brand experience and brand attitude: Examining a credibility-based mechanism, Marketing Intelligence and Planning, DOI 10.1108/MIP-11-2018-054

Ip. Sooching, J.M., Nayeem, T., & Zyngier, S. (2019) Ecotourism and environmental sustainability knowledge: An open knowledge sharing approach among stakeholders. Australian Journal of Environmental Education, vol. 35, no.1, pp. 62-82.

Dwivedi, A., Nayeem, T., & Murshed, F. (2018) Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness. Journal of Retailing and Consumer Services, vol. 44. Pp. 100-107.

Pawsey, N., Nayeem, T., & Huang, X. (2018) Use of Facebook to engage water customers: A comprehensive study of current U.K. and Australian practices and trends Journal of Environmental Management, vol. 228, pp. 517-528.

Mehmet, I. M., Pawsey, N. & Nayeem, T., and D’Alessandro, S. (2018) The national, regional and city divide: Social media analysis of stakeholder views regarding biological controls. The public reaction to the carp control herpes virus in Australia. Journal of Environmental Management, vol. 227. pp. 181-188.

Nayeem, T. and Casidy, R. (2015) 'Australian consumers' decision-making styles for everyday products', Australasian Marketing Journal, vol. 23, special edition, pp. 67-75.

Nayeem, T. and Casidy, R. (2014) 'Consumer decision-making styles and high involvement purchase behaviour: the role of external influences', Marketing Intelligence and Planning, vol. 31, no. 7, pp. 31-49.

Nayeem, T. (2014) 'Revised CSI & Australian consumers: incorporating 'innovation' and 'automobile purchases'. The International Review of Retail, Distribution and Consumer Research (IRRDCR), vol. 24, no. 3, pp. 278-293.

Nayeem, T. (2013) 'Cultural influences on consumer behaviour'. International Journal of Business and Management, vol. 7, no. 21, pp. 78-91.

Nayeem, T. (2012) 'Decision-making styles of individualist and collectivist consumers in Australia'. International Journal of Business and Management, vol. 7, no. 16, pp. 44-56.

Refereed Conference Papers

Mehmet, I., Roberts, R., Nayeem, T., Hyde, S., Burmeister, O., & Maylea, C. (2018) Equally Well: A Consumer-Centric Implementation Model, International Social Marketing Conference, Singapore.

Small, F., D’Alessandro, S., Nayeem, T., & Mehmet, M. (2018) The Innovating Hub and Digital Program, International Conference on Improving University Teaching, Port Macquarie, Australia.

Mehmet, M., Pawsey, N., Nayeem T., D’Alessandro, S. (2017) Community carp virus concerns: actively listening to recreational fishers. Australia and New Zealand Marketing Academy Conference (ANZMAC), Melbourne, Australia.

Murphy, D., Pawsey, N., McGrath, D., & Nayeem, T. (2017) Water Pricing Engagement in Victoria: A prem(o)ium accountability regime, 16thAustralasian Centre for Social and Environmental Accounting Research Conference, Nadi, Fiji.

Nayeem, T., Dwivedi, A. (2016) Brand experience and consumer willingness to pay a price premium: examining mediated pathways. Australia and New Zealand Marketing Academy Conference (ANZMAC), Canterbury, NZ.

Nayeem, T., Ip Sooching, JM (2016) A re-examination of the factor structure of the CSI within low-and high-involvement contexts Australia and New Zealand Marketing Academy Conference (ANZMAC), Canterbury, NZ.

IpSooching, JM, Nayeem, T. (2016). The salience of environmental sustainability knowledge sharing among nature-based tourism operators, cultural issues in tourism. Australia and New Zealand Marketing Academy Conference (ANZMAC), Canterbury, NZ.

Nayeem, T (2014) 'Australian consumer decision making styles for low involvement purchases', Global Marketing Conference, July 15 - 18, Singapore.

Nayeem, T. and Greenland, S. (2012) 'Australian consumers' automobile decision-making styles: Improvement of the CSI'. Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia, 3-5 December.

Nayeem, T. and Casidy, R. (2012) 'The role of cultural backgrounds in low involvement purchase decision'. Australia and New Zealand Marketing Academy Conference (ANZMAC), Adelaide, Australia.

Nayeem, T. (2010) 'Consumer behaviour in the Australian automobile industry: The relationship between individualism and confused by over choice, perfectionistic, and rational consumer decision making styles'. Australia and New Zealand Marketing Academy Conference (ANZMAC).

Grant related industry reports

Morrison, M., Oczkowski, E., Small, F., Nayeem, T., Pawsey, N., MacDonald, D., Cockfield, G., Saliba, A., Yinch, D and Wills, B. (2018), Activating markets to Create Incentives for Improves Soil Management: Final Project Report

Mehmet, M., & Nayeem, T. (2018) Equally Well Digital and Social Marketing Communication Plan. Jan 2018, 36 p. (National Mental Health Commission)

Working Papers

Nayeem, T. (2014) How does the proper use of Moodle contribute to better student engagement at University? Proceedings of the Faculty of Business Research Symposium, pp. 42-59.

Nayeem, T. (2012) Research challenges in underdeveloped countries. Market and social Research Association Conference, UK.

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