Rui Bi

Course Directors

Dr Rui Bi

Course Director / Senior Lecturer in Management
Albury / Wodonga
Building 764 Room 210

Dr Rui Bi is a Senior Lecturer in Management. Her teaching involves a range of subjects such as Strategic Management, Entrepreneurship, and Business Research Methods.

Dr Bi's research interests focus on entrepreneurship and IT innovation, E-business and supply chain management, and fast growth Small-to-Medium Enterprises (SMEs). Her work has been published in several peer-reviewed academic journals, and both national and international conference proceedings.

Teaching Responsibilities

  • MGT510 Strategic Management
  • MGT573 Strategic Practice
  • MBA508 Business Strategy

Research Focus

  • IT innovation and entrepreneurship
  • E-business
  • Supply chain management


  • Academy of Management
  • Association for Information Systems

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